Financial Management User Personas in Shared Service Centers : Case Study For Visma Public Oy
Varis, Noora-Anniina (2021)
Varis, Noora-Anniina
2021
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121526242
https://urn.fi/URN:NBN:fi:amk-2021121526242
Tiivistelmä
The primary aim of this research was to find financial management user personas in shared service centers for the commissioning company, Visma Public Oy. Visma Public Oy is a subsidiary company of Visma Group that produces software and other solutions for public and private sector companies. These customer companies’ scope of operations includes fields such as finance, payroll and personnel management. Visma has a great number of offices around Finland employing over 1 500 employees.
The objectives of this thesis were to research theoretical information about B2C and B2B personas from literature and other resources as well as to be able to conduct interviews within the client companies of Visma Public Oy. Applying all the gathered data, action-based approach was implemented by developing user personas for shared service centers for the use to the commissioning company.
The theoretical information of this thesis was gathered from different resources, ranging from literature to internet publications. Information discussed in the thesis contains subjects from service design, a value proposition as well as UX design and personas.
In conclusion, the finished personas were made for the use of Visma Public Oy but can be also utilized in their client companies. The aforementioned personas were designed for Visma Public Oy in view of serving as an updatable element that can be modified in the future to suit their needs in product development, as well as other uses.
The objectives of this thesis were to research theoretical information about B2C and B2B personas from literature and other resources as well as to be able to conduct interviews within the client companies of Visma Public Oy. Applying all the gathered data, action-based approach was implemented by developing user personas for shared service centers for the use to the commissioning company.
The theoretical information of this thesis was gathered from different resources, ranging from literature to internet publications. Information discussed in the thesis contains subjects from service design, a value proposition as well as UX design and personas.
In conclusion, the finished personas were made for the use of Visma Public Oy but can be also utilized in their client companies. The aforementioned personas were designed for Visma Public Oy in view of serving as an updatable element that can be modified in the future to suit their needs in product development, as well as other uses.