Event Branding Framework Development: Studying the Possibilities of Introducing Trademark in Event Management Business to the Scandinavian Market
Zaproudina, Sarra (2021)
Zaproudina, Sarra
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121726710
https://urn.fi/URN:NBN:fi:amk-2021121726710
Tiivistelmä
The aim of this thesis was to discover the basics of branding and its components. Furthermore, the purpose was to employ branding elements in the event management field. The investigation was made for new com-panies to help them enter the market and focused on the North Savo region of Finland. The thesis project also aimed to suggest marketing solutions for such companies.
The content of the theoretical framework is based on secondary data, which was collected from public sources. The research section comprises practical cases of event branding specialists. The statistics and analysis included in the thesis project provide reliable data for an event branding development process.
The thesis lays a foundation for establishing an event management business with particularly developed branding components. In addition, the research part leads to the conclusion of possibilities in finding a brand new business idea, preventing common sales mistakes and discussing modern marketing efforts in branding an event management company.
The content of the theoretical framework is based on secondary data, which was collected from public sources. The research section comprises practical cases of event branding specialists. The statistics and analysis included in the thesis project provide reliable data for an event branding development process.
The thesis lays a foundation for establishing an event management business with particularly developed branding components. In addition, the research part leads to the conclusion of possibilities in finding a brand new business idea, preventing common sales mistakes and discussing modern marketing efforts in branding an event management company.