The Role of Networking in the Company’s Internationalisation Process
Gashi, Oona (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121990061
https://urn.fi/URN:NBN:fi:amk-2021121990061
Tiivistelmä
Technological developments and declining barriers between countries make it necessary for companies to evolve constantly. Products are no longer just products or a combination of a service, an experience, and physical goods. Thus, companies should master various different areas in order to be able to create a competitive advantage and differentiate themselves from other companies. The company rarely has the re-sources to cover all the functions itself and outsourcing value-added operations can also be more profitable due to financial efficiency.
This thesis focuses on the study of networking and especially on its role in the internationalization process. The primary aim of the thesis is to create a tool for companies helping them move in the networking process. The author's studies in international business administration at Savonia University of Applied Sciences provide an opportunity to give a perspective from the studies of internationalization. A qualitative research approach was adopted in the study, in which the topic was supported on the basis of previously written material, which was supported by an interview survey. The results of the written research and the results of the interviews were compared in the section, which made it possible to assess whether the research was mutually supportive.
In conclusion, the thesis provides substantiation for the fact that networks support the internationalization process of companies. Effective networks do not form by themselves; thus networking must be continuously developed. The company itself must be able to determine the networking needs and it can be supported through such research. Networking brings economic benefits to the company when they are able to create added value for customers. Moreover, by creating added value, the company is also able to stand out from other companies, which further helps it succeed in the international market as well.
This thesis focuses on the study of networking and especially on its role in the internationalization process. The primary aim of the thesis is to create a tool for companies helping them move in the networking process. The author's studies in international business administration at Savonia University of Applied Sciences provide an opportunity to give a perspective from the studies of internationalization. A qualitative research approach was adopted in the study, in which the topic was supported on the basis of previously written material, which was supported by an interview survey. The results of the written research and the results of the interviews were compared in the section, which made it possible to assess whether the research was mutually supportive.
In conclusion, the thesis provides substantiation for the fact that networks support the internationalization process of companies. Effective networks do not form by themselves; thus networking must be continuously developed. The company itself must be able to determine the networking needs and it can be supported through such research. Networking brings economic benefits to the company when they are able to create added value for customers. Moreover, by creating added value, the company is also able to stand out from other companies, which further helps it succeed in the international market as well.