The influence of working motivation factors on financial planners : case: AIA exchange in Ho Chi Minh City

Abstract

This thesis aims to assess the influence of working motivation factors on financial planners working for AIA Exchange in Ho Chi Minh City. In 2019, the “Great Place to Work” organization certified AIA Vietnam as the best place to work with its modernization and professionalism. AIA has also received certifications of “Vietnam HR Award 2014’s best place to work”, and has been on the list of TOP 100 best workplaces in Vietnam six years in a row (Tuổi Trẻ, 2019). Therefore, it is important to understand in-depth how AIA Vietnam can retain its position, especially about working motivation factors that influence financial planners working for the company. Herzberg’s and Dan Pink’s frameworks were used to build comprehensive questionnaires for the latter. In terms of research methods, quantitative analysis is involved in the research process. 103 responses were received from all XPs in AIA Exchange Team 3. The results show that the factor of “Purpose” has the strongest influence on better performance and job satisfaction of XPs. The other factors also affect working motivation are “autonomy”, “leaders”, “working condition”, “intriguing job”, “colleagues”, and “mastery”, respectively. Meanwhile, the factor of “income and benefits” has the least influence. Last by not least, this thesis states some limitations and suggests some further proposals.