Finnish travelers' travel motivation : case: Canary Islands

Abstract

The aim of the thesis was to study the travel motives which lead Finnish people to travel to the Canary Islands and other factors which impact on the holiday decision process and destination choice. The target group for the research was Finnish people and the aim was to study the travel motives of Finns to the Canary Islands and which factors are important for Finnish people to gain a successful holiday. The research was conducted by using internet survey and the collected data was analyzed by using SPSS-program. The questionnaire was designed by the program e-lomake. Leisure motivation scale by Bear and Ragheb (1979) was used to research the motivation factors, which make Finnish people travel to Canary Islands. The theoretical background for the thesis consists of motivation factors, destination choice and travel decision making process and pull factors of the Canary Islands. The results of the research show that the primary motive for Finnish people to travel to the Canary Islands is the opportunity to relax and get away from everyday life. Previous travel experience and the quality of the hotel were important factors for the respondents when choosing the holiday destination.