Development Strategy of Anhui Garments Import&Export Co.Ltd
Tu, Liang (2012)
Savonia-ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012122020170
https://urn.fi/URN:NBN:fi:amk-2012122020170
Tiivistelmä
Textiles are important export goods in China, and they played a key role in the economic development of China, but in recent years, domestic and international export environmental degradation leads textile export enterprises to face new difficulties.
Anhui Garments Import & Export Co. Ltd. is a garment foreign trade export enterprise with certain strengths. The company is facing both opportunities and challenges in the current situation. The thesis was based on Anhui Garments Import & Export Co. Ltd. marketing status quo, combined with the situation of marketing environment, researching and analysis the company's development strategy. SWOT and PEST analysis were used to identify the problems concerning the development of the company. The business operations based on SWOT analysis will be presented, and some implementation suggestions also.
Comprehensive analysis and evaluation of the strengths and weaknesses of the companies in the industrial upgrading not only help the development strategy of Anhui Garments Import & Export Co. Ltd., and other enterprises of the same industry but also have a certain reference value and practical significance.
Anhui Garments Import & Export Co. Ltd. is a garment foreign trade export enterprise with certain strengths. The company is facing both opportunities and challenges in the current situation. The thesis was based on Anhui Garments Import & Export Co. Ltd. marketing status quo, combined with the situation of marketing environment, researching and analysis the company's development strategy. SWOT and PEST analysis were used to identify the problems concerning the development of the company. The business operations based on SWOT analysis will be presented, and some implementation suggestions also.
Comprehensive analysis and evaluation of the strengths and weaknesses of the companies in the industrial upgrading not only help the development strategy of Anhui Garments Import & Export Co. Ltd., and other enterprises of the same industry but also have a certain reference value and practical significance.