Market research on luxury e-business in China
Zhang, Xin (2012)
Oulun seudun ammattikorkeakoulu
2012
Creative Commons Attribution 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201301211602
https://urn.fi/URN:NBN:fi:amk-201301211602
Tiivistelmä
The thesis aims to gain an understanding of situation of luxury goods e-market in China. Meanwhile, based on commissioner's research objective, the scope of this study is particularly focus on advantage and disadvantage of luxury e-business in China, then try to scheme out an effective business model when building a luxury e-business in China.
The research methods used in this thesis are desktop research and observation research. The author collected relevant data from research papers and the Internet. In addition, for the purpose of gaining a deep understanding of China's luxury e-business environment, the author interviewed an industry insider who is the CEO from one of case study companies in this thesis. By collecting theory knowledge and practical experience from desktop and observation researches, author is able to finish the study and research of thesis. Moreover, as a part of the commissioner, author has the ability to configure a luxury e-business model for self business.
The research methods used in this thesis are desktop research and observation research. The author collected relevant data from research papers and the Internet. In addition, for the purpose of gaining a deep understanding of China's luxury e-business environment, the author interviewed an industry insider who is the CEO from one of case study companies in this thesis. By collecting theory knowledge and practical experience from desktop and observation researches, author is able to finish the study and research of thesis. Moreover, as a part of the commissioner, author has the ability to configure a luxury e-business model for self business.