A Business Plan of Teahouse in Helsinki, Finland

Abstract

By studying what is a business plan, this paper introduces how to make a business plan with a real life case, starting a teashop business in Helsinki, Finland. It was started by studying how to make a business plan, which includes the structure of a business plan, such as operational planning, marketing planning and financial planning. It is the internal and external analysis that determines the corporate strategy, corporate strategy determines marketing strategy and operational strategy, operational plan determines financial plan. A business plan should be made using this structure.

In the case study of a teahouse called Qi Feng in Chengdu China, its business concept is introduced. In the practical part of starting a teahouse business in Helsinki Finland, in the external and internal analysis, opportunity outweighs threat and strength outweighs weakness. Based on this strategy the mission, vision and business goal are generated. After that follow the operational plan and financial plan with detailed introduction and data analysis. In appendix, the whole business plan of establishing a teahouse in Helsinki Finland is given briefly.