Marketing Letter for Specific Customers via Internet Bank and Electronic Signature : Case: Joroisten Osuuspankki

Abstract

The final thesis report was done for Joroisten Osuuspankki about sending a marketing letter via the internet bank. The final thesis also consists of a research of the usage of electronic signature in Joroisten Osuuspankki.

The agendas were chosen because Joroisten Osuuspankki had not used their internet bank for marketing before and Joroisten Osuuspankki wanted to extend their marketing areas to the internet bank. The electronic signature had been taught to the customer servants but it was not used as efficiently as it should have been. The final thesis case study was to learn how electronic signature was used and how the usage could be extended to its full capacity.

The results of the marketing letter were positive because the percentage of potential customers who opened the marketing letter was 52%. In the research it was discovered that the customer servants of Joroisten Osuuspankki did not know how to use electronic signature. To improve the usage of the electronic signature a planning evening was held where the problems of electronic signature usage were discussed. In the planning evening retraining and instructions on how the electronic signature should be used were provided.