Marketing Communication Suggestion for Youngor group(Hefei branch)
Zhang, Chi (2013)
Zhang, Chi
Savonia-ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013052410644
https://urn.fi/URN:NBN:fi:amk-2013052410644
Tiivistelmä
The objective of this thesis was to evaluate the current marketing communication activities of Youngor Group (Heifei branch) in Heifei, China. The researching part of this thesis is mainly based on the secondary data collection in terms of the current marketing communication activities. With the further comparison of the current activities with the marketing theory, several suggestions were concluded.
During the conducting of the research, marketing theory laid a sound foundation for the whole thesis. The information collected was mainly from library and reliable internet sources. Researching part was mainly based on the secondary resources on the existing data, as well as the author’s own researching experience in the branch shop in Hefei city.
This thesis throws light on the current marketing communication activities of the Youngor group. With the combination of analyzing the practical actions and academic theory, arguments towards the improvement of current marketing were made. The general planning of marketing communication tools could further help the manager to maintain the communication process.
To conclude, marketing communication is not an easy area, constant effort is needed to maintain and extend the current competitive market.
During the conducting of the research, marketing theory laid a sound foundation for the whole thesis. The information collected was mainly from library and reliable internet sources. Researching part was mainly based on the secondary resources on the existing data, as well as the author’s own researching experience in the branch shop in Hefei city.
This thesis throws light on the current marketing communication activities of the Youngor group. With the combination of analyzing the practical actions and academic theory, arguments towards the improvement of current marketing were made. The general planning of marketing communication tools could further help the manager to maintain the communication process.
To conclude, marketing communication is not an easy area, constant effort is needed to maintain and extend the current competitive market.