Customer Relationship Management for Long Wei Plastics & Metal Manufacturing CO. LTD
Pan, Liang (2013)
Savonia-ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013053011871
https://urn.fi/URN:NBN:fi:amk-2013053011871
Tiivistelmä
Long Wei Plastics and Metal Manufacturing Co., LTD is a company located in Hefei, Anhui province. The company was established in the year 2002, so it has been running more than ten years. Though the registered capital has doubled since the last ten years, the development of the company has stepped on the right track as well, there are still challenges and risks.
In this thesis report, the customer relationship management plan was designed for the company and some constructive comments are given to the company`s future development. In the report, it is mainly focused on how to maintain a good relationship with the main customers and find out how to enlarge the business between them, in order to make the company develop in a good cycle and make more profits.
The research was mainly done by interviewing the employer, employees, customers and partners. And the outcome of the research in the end was used to analyse the situation of customers and competitors. By using the resources coming from the relevant professional books as a guideline, the realistic interviews, the personal point of view and the previous experiences from different channels. The report comes up with the strategies for the company to reach the research objectives.
The thesis results indicate the importance of implementing CRM for Long Wei Company in making long term profits and chasing larger profits margin by maintaining a good relationship with the customers. The influence of the implementation of CRM proved to be significant for the Long Wei Company’s future development.
In this thesis report, the customer relationship management plan was designed for the company and some constructive comments are given to the company`s future development. In the report, it is mainly focused on how to maintain a good relationship with the main customers and find out how to enlarge the business between them, in order to make the company develop in a good cycle and make more profits.
The research was mainly done by interviewing the employer, employees, customers and partners. And the outcome of the research in the end was used to analyse the situation of customers and competitors. By using the resources coming from the relevant professional books as a guideline, the realistic interviews, the personal point of view and the previous experiences from different channels. The report comes up with the strategies for the company to reach the research objectives.
The thesis results indicate the importance of implementing CRM for Long Wei Company in making long term profits and chasing larger profits margin by maintaining a good relationship with the customers. The influence of the implementation of CRM proved to be significant for the Long Wei Company’s future development.