The effect of business ethics on buying behaviour
Seppänen, Emmi (2013)
Seppänen, Emmi
Metropolia Ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013061914412
https://urn.fi/URN:NBN:fi:amk-2013061914412
Tiivistelmä
The purpose of the thesis was to find whether business ethics have an effect on buying behaviour. The topic was chosen after a school project on ethically produced clothing. Quantitative research method was chosen to get a larger picture of consumers’ opinion. The research was conducted by electronic questionnaire. The main objectives were to be able to create a bigger picture of ethical consumerism and the current opinions of the topic.
The thesis consists of three theoretical parts. The first part is the theory of business ethics, the second the theory of ethical consumerism and the last and third is about buying behaviour. Together these three theoretical parts will form the theoretical background for the study. The questionnaire was send to Metropola Business School, Finnish department.
The results of the study showed that consumers would like to get more information more easily on ethical clothing. Majority of the respondents are not satisfied with the current availability of ethical clothing in Finland. With a better marketing majority of the respondents would prefer companies with good ethical values and be willing to pay little extra for ethically produced clothing.
The thesis consists of three theoretical parts. The first part is the theory of business ethics, the second the theory of ethical consumerism and the last and third is about buying behaviour. Together these three theoretical parts will form the theoretical background for the study. The questionnaire was send to Metropola Business School, Finnish department.
The results of the study showed that consumers would like to get more information more easily on ethical clothing. Majority of the respondents are not satisfied with the current availability of ethical clothing in Finland. With a better marketing majority of the respondents would prefer companies with good ethical values and be willing to pay little extra for ethically produced clothing.