Customers´ Buying Behavior Towards The Real Estates of China Vanke Co.,Ltd.

Abstract

In this report analysis something about Chinese real estate markets and China Vanke Co., Ltd. The customers´buying behavior was studied by survey research and a case study to get comprehensive and in-depth results. Significant factors in the empirical analysis were the location of the real estate, the price of the real estate, the quality of the real estate, and image. The company was established, customers will be affected by many factors when desiring to buy houses, most of them all are positive factors except price. Introduction the empirical research and China Vanke Co., Ltd.

The price of real estate is a strong negative factor that affects the willingness of buying the real estate products of China Vanke Co., Ltd. The findings in the empirical research mean the quality, location, serving as a way of investment and image of real estate of China Vanke Co., Ltd. are helpful in attracting people to buy the real estate of the company, but if the high price still goes up, the willingness will be lower.