Marketing InnoConnections (Finnish Consulting Company) to Berlin,German Market : Developing business relationships with companies in Berlin
Owolabi, Rasheed; Owolabi, Olalekan Rasheed (2013)
Oulun seudun ammattikorkeakoulu
2013
Creative Commons Attribution-NonCommercial-ShareAlike 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013091815386
https://urn.fi/URN:NBN:fi:amk-2013091815386
Tiivistelmä
The objective of this thesis was to study more specifically, the market potential of export organizations, trade associations and industry organizations in Berlin, Germany and to find out whether the Berlin market is a viable and interesting one for InnoConnections with which to partner and develop a business relationship.
This study was conducted as a desktop research and the information gathered is mainly qualitative. Qualitative data are gathered from interviews conducted majorly through telephone with the company owners, export organizations, trade associations in Berlin and the exchange of e-mails with some key staff members of these various organizations as primary sources, as well as theory-driven information from books and articles as secondary sources.
The information gathered from the interviews, reveal the actual situation of the companies and their interests in Finnish market. In addition, the result of this research study is to provide InnoConnections the necessary information and guidance on the right approach to penetrate the Berlin Market for its services, such as trade missions, internationalization processes, direct marketing, business-to-business marketing and selling as well as developing external partnership with the chambers of commerce, export promotion organization, trade organizations or / and directly with the individual companies.
This analysis amongst others comprises a brief discussion about the Finnish market, German economy and its business culture as well as the InnoConnections and services its renders.
In addition, the author mentioned about internationalization of business, market entry options, business market and marketing as well as relationship marketing.
During the course of this research, it was found out that Berlin seems to be a viable and interesting market and creating business partnerships between the Finnish companies and Berlin, German companies, will be more advantageous and open more doors of opportunities for the Finnish, also in the long run, place the Finnish companies in a better position in the global market. However, the result of this research has shown otherwise.
This study was conducted as a desktop research and the information gathered is mainly qualitative. Qualitative data are gathered from interviews conducted majorly through telephone with the company owners, export organizations, trade associations in Berlin and the exchange of e-mails with some key staff members of these various organizations as primary sources, as well as theory-driven information from books and articles as secondary sources.
The information gathered from the interviews, reveal the actual situation of the companies and their interests in Finnish market. In addition, the result of this research study is to provide InnoConnections the necessary information and guidance on the right approach to penetrate the Berlin Market for its services, such as trade missions, internationalization processes, direct marketing, business-to-business marketing and selling as well as developing external partnership with the chambers of commerce, export promotion organization, trade organizations or / and directly with the individual companies.
This analysis amongst others comprises a brief discussion about the Finnish market, German economy and its business culture as well as the InnoConnections and services its renders.
In addition, the author mentioned about internationalization of business, market entry options, business market and marketing as well as relationship marketing.
During the course of this research, it was found out that Berlin seems to be a viable and interesting market and creating business partnerships between the Finnish companies and Berlin, German companies, will be more advantageous and open more doors of opportunities for the Finnish, also in the long run, place the Finnish companies in a better position in the global market. However, the result of this research has shown otherwise.