MARKET OPPORTUNITIES FOR WATER TREATMENT CHEMICALS IN THE NIGERIA MARKET,CASE: : Kemira
Omosekeji, Adeniyi (2013)
Omosekeji, Adeniyi
Vaasan ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013103116465
https://urn.fi/URN:NBN:fi:amk-2013103116465
Tiivistelmä
The challenges of safe drinking water are of major concern in the Nigerian economy. In the context of developing countries, we can see that water related diseases are the basic cause of several illness, and death. The sub-Saharan Africa sees Nigeria as its largest market, with over 160 million people, and the population growth rate’s estimated at 3% annually. Despite the existence of several government agencies whose role is to enhance official water supply and distribute water to all citizens in Nigeria, current access to improve drinking water in Nigeria is still low. Nigeria is among the African countries which aren’t on track in terms of meeting the MDG i.e. Millennium Development Goals, whereby the safe drinking water coverage targets have been specified at 75%. Nigeria water coverage rate are among the lowest in the world. It’s at third rank after China and India in terms of nations with significantly large populaces and no real access to safe drinking water. The aims of this thesis is to study the market opportunity for Kemira water treatment chemical products in the Nigerian market in order to eliminate poor quality of water that causes deadly diseases such as cholera, dysentery, typhoid and poliomyelitis in the country . The research problem addressed in the study was divided into two parts. The first part was to determine the suitable market entry strategy for Kemira to enter into the Nigerian market and also, the second part was to determine the factors that influence the mode of entry in Nigeria market. The study at hand was conducted on the given areas of significance through related literature. Studies from within the literature helped in creating a questionnaire to check the opinions and experience of managers in Nigeria in terms of risks, decisions, along with methods of entry into the market. Based on the research study, the empirical results obtained in the first part of the study shows that the most suitable mode of entry into the Nigerian market is through exporting duly because of the risk in the market environment and also, exporting is the most common modes used by multinational companies to enter into a foreign country. Secondly, the other part of the research study shows that two major factors influencing the modes of entering into the Nigeria market are political factors and environmental factors mainly because recently Nigeria environment is not conducive duly because of political and corrupt leaders representing in the country.