How to improve market position in the Finnish art market: A case study of Brande Arts Oy
Kerpo, Kaisa-Leena (2013)
Metropolia Ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201401141310
https://urn.fi/URN:NBN:fi:amk-201401141310
Tiivistelmä
The purpose of this study is to advise the client, Brande Arts Oy, and determine how it can improve its market position in the Finnish art market.
The outcomes from this study show that the client can improve its market position through differentiation, and specifically by improving its services concerning investigation methods of art works´ authenticity. Furthermore this study reveals that since the investigation methods are usually out of reach for others than art experts and museums, it would be very feasible for Brande Arts Oy to make them available and reachable for regular customers, such as private owners of art and art collectors.
Furthermore this study provides additional information on why it is important to investigate authenticity, and what are the main problems and impacts that can result from these investigations.
The outcomes from this study show that the client can improve its market position through differentiation, and specifically by improving its services concerning investigation methods of art works´ authenticity. Furthermore this study reveals that since the investigation methods are usually out of reach for others than art experts and museums, it would be very feasible for Brande Arts Oy to make them available and reachable for regular customers, such as private owners of art and art collectors.
Furthermore this study provides additional information on why it is important to investigate authenticity, and what are the main problems and impacts that can result from these investigations.