The potentiality of Spanish Cultural Events in Finnish society : Case: Introducing Cultural Spanish Events in Vaasa
Abadin Iglesias, Angeles (2014)
Abadin Iglesias, Angeles
Vaasan ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405066132
https://urn.fi/URN:NBN:fi:amk-201405066132
Tiivistelmä
The aim of the thesis is to find a potential target group in the city of Vaasa which would be highly interested in participating in Spanish Cultural Events, as well as find out how Finnish citizens are attached to Spanish Culture, and how authenticity is important for the target group. The theoretical framework covers all the elements of Culture, Event Management, Experience and Authenticity, and it relates to the empirical part of the thesis by presenting these concepts, providing the knowledge to understand why authentici-ty and experiences are important when it comes to organize an event. A quantitative method was chosen for this research and the information was gathered by a questionnaire online survey which was sent to students from Vaasa University of Applied Sciences and also to citizens from Vaasa through social net-work. The results were positively showing that any Cultural Spanish Event in Vaasa is welcomed by the respondents and most of them showed high interest in Spanish Culture. The results are also showing that this research could be helpful for event managers if they would like to use it to organize these types of events in the city of Vaasa.