How to Expand Business to China : case Champion Door Oy
Laitala, Emmi (2022)
Laitala, Emmi
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202204044426
https://urn.fi/URN:NBN:fi:amk-202204044426
Tiivistelmä
The purpose of this thesis was to find out about the Chinese markets and how to expand an international business there, mostly using the PESTEL analysis for the strategic management, and analyse how and if outsourcing would be beneficial for the case company, Champion Door Oy.
The theoretical foundation mostly focused on why using the PESTEL analysis is important and most efficient tool to use in a situation like this. There is also some research done on how to expand to China successfully, and overall things that are important to know for a business in this situation.
The case company, Champion Door Oy, has exported previously around the world, with multiple different countries and experience from different business cultures, politics, government, and environments. The reason that China was chosen for this research, was because the case company has interest to further expand in China, and properly fit in the country as a foreign company.
Having China as the target country for expanding the business is because it is a huge opportunity for any business. China having growing aviation industry and more airports are being built all the time, is ideal for Champion Door Oy and expanding the business over to China.
The information that was used in this thesis was gathered mostly from online articles, and literature that was found in the library, that already had previous research conducted from earlier years.
The theoretical foundation mostly focused on why using the PESTEL analysis is important and most efficient tool to use in a situation like this. There is also some research done on how to expand to China successfully, and overall things that are important to know for a business in this situation.
The case company, Champion Door Oy, has exported previously around the world, with multiple different countries and experience from different business cultures, politics, government, and environments. The reason that China was chosen for this research, was because the case company has interest to further expand in China, and properly fit in the country as a foreign company.
Having China as the target country for expanding the business is because it is a huge opportunity for any business. China having growing aviation industry and more airports are being built all the time, is ideal for Champion Door Oy and expanding the business over to China.
The information that was used in this thesis was gathered mostly from online articles, and literature that was found in the library, that already had previous research conducted from earlier years.