OPTIMIZATION OF HR TRAINING PROGRAM : Case Company: Haier Group

Abstract

Staff training and development is quite crucial for the enterprise in contemporary society. There is no doubt that the quality and competence of the employee plays a significant role in the development of the company, and it also can be considered as the competitive advantage of the company. The case company, Haier Group, is well-known for its well developed human resource management, which different and practical training techniques will be introduced in this thesis. The aim of the study is to clarify the role of training techniques and the way to optimize them. In order to achieve the main aim, the following research questions were set. Firstly, if the training program in Haier Group is effective? Secondly, if the training process in Haier Group need to be optimized? Thirdly, What measures should be taken to optimize its training process if it is necessary? The theoretical basis and empirical practice are closely connected to the research problems. The results are based on the qualitative study. The research data and resources are primarily from the interview of the employee in the case company. The thesis summarizes training methods the enterprise regularly uses as well as solves the research problem of the case company. The findings and suggestions for the case company can prove to be useful to human resource managers, human resource policy decision makers, as well as academic institutions.