Big Data; A Management Revolution : The emerging role of big data in businesses
Blasiak, Kevin (2014)
Metropolia Ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405127199
https://urn.fi/URN:NBN:fi:amk-201405127199
Tiivistelmä
Big data is a term that was coined in 2012 and has since then emerged to one of the top trends in business and technology. Big data is an agglomeration of different technologies resulting in data processing capabilities that have been unreached before. Big data is generally characterized by 4 factors. Volume, velocity and variety. These three factors distinct it from the traditional data use. The possibilities to utilize this technology are vast. Big data technology has touch points in different businesses across industries, but finds its place likewise in government organizations and the healthcare sector. The development of sophisticated big data tools which change the corporate culture in organizations and will have a significant effect on the managerial decision making in businesses.
The targets of this research was to identify challenges in the field of big data, general technical and business related issues, to elaborate on case studies and provide a first guideline to the implementation of big data into a business organization. A model of data in the decision making process furthermore points out the importance of company internal factors to the implementation of big data.
The research considered secondary research from professionals in the field of big data and is completed by primary research in the form of interviews with big data professionals from the IT industry.
The main findings are the influence of corporate culture on the decision making process when utilizing data as management decision support. Furthermore, the research identified social challenges for big data and challenges regarding work ethics. Big data creates a lot of new opportunities for businesses, from the creation of business models to more efficient operations. Case studies from various well-known companies demonstrate the rich possibilities that big data provides and serve as guide for big data technology implementation in different SME’s in undefined industries.
The targets of this research was to identify challenges in the field of big data, general technical and business related issues, to elaborate on case studies and provide a first guideline to the implementation of big data into a business organization. A model of data in the decision making process furthermore points out the importance of company internal factors to the implementation of big data.
The research considered secondary research from professionals in the field of big data and is completed by primary research in the form of interviews with big data professionals from the IT industry.
The main findings are the influence of corporate culture on the decision making process when utilizing data as management decision support. Furthermore, the research identified social challenges for big data and challenges regarding work ethics. Big data creates a lot of new opportunities for businesses, from the creation of business models to more efficient operations. Case studies from various well-known companies demonstrate the rich possibilities that big data provides and serve as guide for big data technology implementation in different SME’s in undefined industries.