Developing a Customer Value Proposal for a Spiral Flush Technology
Silvast, Mikko (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202205097844
https://urn.fi/URN:NBN:fi:amk-202205097844
Tiivistelmä
The topic of this study was to develop a customer value proposal for a case company. The case company has a product group based on air management that makes the drilling process safer. The management team wanted to increase the product group’s awareness in the market to current and future customers to improve the competitiveness of the company.
Applied action research methods are used in the thesis as research approaches. The work was divided into four sections, the first section is a current state analysis assessing the strengths and weaknesses of the company's current operations. The second section consisted of a theoretical approach in which literature sought the best solutions for developing the value proposition. These were the basis of a conceptual framework for the study. The third section was to create an initial customer value proposition in cooperation with key participants. In the last section, the developed customer value proposal was validated and feedback from key participants was received. Based on the feedback, a final customer value proposal was created.
Several weaknesses were identified in the analysis of the current state and the developed value proposition was able to solve several of them. The most relevant issues that were raised about the company's services and products in the study were domesticity and air management
During the study, useful solutions were found based on the company's targets, which enable the company to succeed in the drilling consumables market. The value proposition needed to contain elements that created a competitive advantage over competitors and this was the most challenging. However, these were identified and their implementation will allow the company to gain a competitive advantage.
Applied action research methods are used in the thesis as research approaches. The work was divided into four sections, the first section is a current state analysis assessing the strengths and weaknesses of the company's current operations. The second section consisted of a theoretical approach in which literature sought the best solutions for developing the value proposition. These were the basis of a conceptual framework for the study. The third section was to create an initial customer value proposition in cooperation with key participants. In the last section, the developed customer value proposal was validated and feedback from key participants was received. Based on the feedback, a final customer value proposal was created.
Several weaknesses were identified in the analysis of the current state and the developed value proposition was able to solve several of them. The most relevant issues that were raised about the company's services and products in the study were domesticity and air management
During the study, useful solutions were found based on the company's targets, which enable the company to succeed in the drilling consumables market. The value proposition needed to contain elements that created a competitive advantage over competitors and this was the most challenging. However, these were identified and their implementation will allow the company to gain a competitive advantage.