Market research of rare houseplants
Vuorisalo, Erika (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202205169521
https://urn.fi/URN:NBN:fi:amk-202205169521
Tiivistelmä
The point of this thesis was to find information about the rare houseplants market in Finland. Rare houseplants have became a huge trend during the pandemic in 2020 and more people are interested in the hobby. As it is a relatively new business field, the market in Finland is not researched.
This thesis contains theory about market research and rare houseplants which was then used to create quantitative research. The actual research was done by conducting an online questionnaire which was shared with the target market on social media.
All the research was compressed into findings and analyzed by using SWOT analysis. The main results based on this research is that there is a market to enter and the houseplants enthusiasts are welcoming new plant shops to the market.
This thesis contains theory about market research and rare houseplants which was then used to create quantitative research. The actual research was done by conducting an online questionnaire which was shared with the target market on social media.
All the research was compressed into findings and analyzed by using SWOT analysis. The main results based on this research is that there is a market to enter and the houseplants enthusiasts are welcoming new plant shops to the market.