Can Third-party sellers on Amazon rely on the platform as their only source of income

Abstract

The objective of this thesis is to determine whether Amazon.com vendors can rely on the platform as their only and primary source of income. As technology develops, so does e-commerce, and the prospect of opening a store on such a large platform with a large consumer base at a low cost appears to be very appealing to many. Is it as simple and profitable to establish a business on Amazon as it appears? The thesis will examine the challenges that vendors face, how it affects merchants selling on the platform, and whether they are willing to continue producing profit in the long run. Explaining how sellers can expand their companies on the platform and how extraordinary success may cause the platform to compete with its sellers and even attempt to harm their store reputation. Furthermore, examining the efficiency of Amazon's logistical service on third-party sellers by assisting in growing their businesses. A questionnaire was administered to a real third-party seller from several countries around the world to investigate the difficulties encountered in three areas: intense competition, cost issues, and policy control. Finally, the author discovers that third-party sellers must examine a variety of additional factors to maximize their earnings, and they must be aware of a variety of important factors in order to expand their sales and continue selling in the future.