The value of music in the streaming dominated era : a binary consumer & artist analysis
Dong, Yifan (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022052712629
https://urn.fi/URN:NBN:fi:amk-2022052712629
Tiivistelmä
The purpose of this paper was to investigate and gain an understanding of how the value of recorded music has been shaped by the music streaming platforms, from both a consumer and musicians’ perspectives.
A mixed methods was applied when conducting the research. Data about key market trends in the music streaming industry was gathered, along with primary data about people’s music listening habits from a survey.
The key findings of this thesis are that the value of recorded music resides in the added benefits and features streaming platforms can offer consumers, such as variety, convenience, personalisation and discovery, all of which contribute to an improved consumer experience, that would not otherwise be achievable by consuming music via other mediums, like physical and radio.
Moreover, recorded music as a product competes with the wider entertainment industry for consumers’ time and attention, in a landscape whereby there are a lot entertainment products and content available for consumption.
The results indicated that further research could be conducted on the recorded music industry in the wider entertainment ecosystem.
A mixed methods was applied when conducting the research. Data about key market trends in the music streaming industry was gathered, along with primary data about people’s music listening habits from a survey.
The key findings of this thesis are that the value of recorded music resides in the added benefits and features streaming platforms can offer consumers, such as variety, convenience, personalisation and discovery, all of which contribute to an improved consumer experience, that would not otherwise be achievable by consuming music via other mediums, like physical and radio.
Moreover, recorded music as a product competes with the wider entertainment industry for consumers’ time and attention, in a landscape whereby there are a lot entertainment products and content available for consumption.
The results indicated that further research could be conducted on the recorded music industry in the wider entertainment ecosystem.