Sustainability in luxury fashion : case: Stella McCartney
Sipari, Jeremias (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022053013162
https://urn.fi/URN:NBN:fi:amk-2022053013162
Tiivistelmä
The purpose of this thesis was to research the sustainability of luxury fashion brands. Luxury fashion is a market that, because of its high prices, does not need to use cheap methods of production. The author wanted to understand the current limits and possibilities for sustainable practice in fashion. A brand known for its sustainability was used as an industry benchmark. The brand used was Stella McCartney.
This study used qualitative research and purely secondary data. The secondary data consisted of reports made by the company Stella McCartney. The reports used were Eco impact reports and modern slavery statements. The Eco impact report used an in-depth two-year Environmental Profit & Loss analysis and provided information on their sustainability practices. The Modern Slavery Statement provided information on their action sustainable supply chain practices regarding workers.
Reviewing the reports revealed that while the company has reached some level of sustainability, it still has a lot to improve. A large amount of work is needed on what materials are used in clothing. Stella McCartney uses many environmentally friendly counterparts of popular materials. The company is also involved in many different environmentally friendly material developments. However, most materials used are very damaging to the environment in their production process or their use. The company uses more than enough resources to audit, train, and support its suppliers to prevent labor exploitation.
The author recommends that the company continues to help develop the new materials and starts to only use them in the ready-to-wear collection. The company should also continue to, map its supply chain, and work on improving worker conditions.
This study used qualitative research and purely secondary data. The secondary data consisted of reports made by the company Stella McCartney. The reports used were Eco impact reports and modern slavery statements. The Eco impact report used an in-depth two-year Environmental Profit & Loss analysis and provided information on their sustainability practices. The Modern Slavery Statement provided information on their action sustainable supply chain practices regarding workers.
Reviewing the reports revealed that while the company has reached some level of sustainability, it still has a lot to improve. A large amount of work is needed on what materials are used in clothing. Stella McCartney uses many environmentally friendly counterparts of popular materials. The company is also involved in many different environmentally friendly material developments. However, most materials used are very damaging to the environment in their production process or their use. The company uses more than enough resources to audit, train, and support its suppliers to prevent labor exploitation.
The author recommends that the company continues to help develop the new materials and starts to only use them in the ready-to-wear collection. The company should also continue to, map its supply chain, and work on improving worker conditions.