Destination Development Plan: The case of Sitganga Municipality

Abstract

This research has been able to prepare a destination development plan for the municipality. The analytical study such as the Swot analysis, marketing mix analysis, destination development components analysis enabled researcher to make the development plan. The rural tourism plan-ning framework and destination management and destination marketing framework plays vital role for plan development. This research recommends having destination management and destina-tion marketing team of experts on board for the destination development in the region.