Developing Digital Marketing Plan: case 1982 House
Pham Duy, Bao (2022)
Pham Duy, Bao
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060114028
https://urn.fi/URN:NBN:fi:amk-2022060114028
Tiivistelmä
The project's goal is to create a digital marketing plan for a small hotel in Da Lat, Vietnam, to assist promote awareness, broaden client groups, and enhance income. The hotel's digital marketing strategy lays out the actions to follow and lists the supporting tools, as well as demonstrating the applicability of each digital marketing tool based on the hotel's budget and image goals.
The thesis consists of four main parts: Theoretical framework, qualitative methods of data collection, digital marketing planning and results evaluation. First, the author uses existing sources such as books, newspapers, electronic sources to build a theoretical framework as a knowledge base for the entire thesis. The second is to use the interview method to collect data from experts, specifically those working in the marketing field of hotels in the selected case study area. The third is to analyse the current situation of the business and set specific goals, thereby building a specific digital marketing plan for the selected platforms and tools, providing support tools. Finally, evaluate and discuss the research results.
The case study of the thesis is The 1982 House Da Lat hotel. This thesis will build a digital marketing plan for hotels with the main goal of being suitable for raising brand awareness at an early stage by choosing the right tools and applying them.
The thesis consists of four main parts: Theoretical framework, qualitative methods of data collection, digital marketing planning and results evaluation. First, the author uses existing sources such as books, newspapers, electronic sources to build a theoretical framework as a knowledge base for the entire thesis. The second is to use the interview method to collect data from experts, specifically those working in the marketing field of hotels in the selected case study area. The third is to analyse the current situation of the business and set specific goals, thereby building a specific digital marketing plan for the selected platforms and tools, providing support tools. Finally, evaluate and discuss the research results.
The case study of the thesis is The 1982 House Da Lat hotel. This thesis will build a digital marketing plan for hotels with the main goal of being suitable for raising brand awareness at an early stage by choosing the right tools and applying them.