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Suggestions On Whether To Invest In Want Want Or Not

Hu, Dandan (2014)

 
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Hu, Dandan
Savonia-ammattikorkeakoulu
2014
All rights reserved
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405158091
Tiivistelmä
In China, the living standard of people is developing. At the same time, people do not just need essential food. More and more Chinese people like to buy and eat snacks in leisure time. Investment market in snacks field is increasingly popular, snacks field is a good option when investors decide the investment direction.

Want Want is a very famous snacks brand in China; there are so many kinds of products of Want Want sold in Chinese market. There are also some other snacks brands in Chinese market, such as Hsu Fu Chi, Master Kong, and Kraft and so on. I make a research on whether Want Want is worth investing or not. The results of the research could be helpful for potential investors when they make investment decisions in snacks field.

The theoretical part of my thesis includes investment and financing, investment decision-making, share market and investment, the investment surroundings of Chinese snack food.

The financial situation, SWOT analysis and performance in share market of Want Want could help the readers to get basic information of Want Want in financial field and share market. All the information is helpful when investors decide whether to invest in Want Want or not.

I do two surveys for common Chinese people and investors via different questionnaires respectively; the questionnaire for common Chinese people is to find out the opinions on and popularity of Want Want from the point of common; the aim of questionnaire for investors was to find out the opinions on and popularity of Want Want from the point of investors. Through all the information from analysis for Want Want’s financial situation, performance in share market, and answers to questionnaires, I analyzed the investment prospect of Want Want and give my suggestions about whether to invest in Want Want or not.
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