Management and Leadership in the Modern Corporate Culture

Abstract

The first goal of the thesis was to find out how the modern corporate culture helps a company to succeed and to have a positive impact on business. The aim was to define the modern corporate culture and to provide companies with tools for managing it. The thesis responded to the challenge posed by the millennials by guiding companies to adapt and possibly to change their practices, work environment and leadership style to make work meaningful and in balance with leisure. The Commissioner was a family business that had converted from entrepreneurs into employers. Another goal was to provide the Commissioner with concrete practical guidelines for developing the modern corporate culture. The theoretical framework of the thesis deals with the key concepts and theories on modern corporate culture management. This includes a variety of ways to build and maintain a modern corporate culture. It discusses the importance of millennials in the work community. The approach of the study was to examine the current state of the corporate culture at the Commissioner company. In the empirical study, two different qualitative studies were used as the method. Th Commissioner was interviewed using a semi-structured interview and a questionnaire. Content analysis was used for the interpretation and analysis of the study. The data were analyzed as a process, in which practice and theory formed a conclusion. The results of the thesis show that business leaders should understand how millennials are led. The company can thrive in the best possible way considering the benefits of the modern corporate culture that helps the company stand out from the competition. The results of the study show that the Commissioner has built a corporate culture without being aware of it. Through practical examples, the Commissioner can utilize the thesis to develop the modern corporate culture and use it to build a handbook for their employees. The thesis is a management tool of the modern corporate culture.