"advertising" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Google Ads and Digital Marketing Trends : Evaluating Campaign Effectiveness for Company X
(2025)The aim of the thesis was to investigate the effectiveness of a Google Ads campaign, and examine Google Ads as a marketing tool. The research focused on a campaign carried out for a restaurant establishment, referred to ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The Influence of Social Media Advertising on the Consumer Behavior and Purchase Intention of Gen Z.
(2025)This study examines the role of social media influencer marketing in affecting Generation Z consumers' buying behaviour. As digital platforms continue to influence modern consumer culture, it is becoming pertinent for ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
