Marketing and Branding for SME's

Abstract

Marketing and branding goes hand in hand, many companies focus only on marketing but not branding. There is a spectrum of opinions, manage both marketing and branding in a manipulative way according to need of small medium enterprises the key. Furthermore marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results while brand is strategic approach what precisely is left behind in the sub-conscious of people about the company or a product.

This thesis tries to unfold several key areas of marketing and branding for small, medium enterprises to identify different ways to enhance marketing and help structure brand strategies by using different tools. The goal is create awareness among the star-ups and other minor organization to take serious stance on branding and promote help marketing for non-tech industries.

The conclusion disclose that at present day, SME’s can manage both marketing and branding by connecting to their customers in a measureable way which could strengthen their position in the competition but there can be improvements in the near future to help organization focus on their target group. Further it discusses how these strategies and tools can be taken into consideration to integrate with Finnish market and why culture is important in branding.