Digital Promotion Tools for Online Marketplaces: Ozon case
Murtazina, Dina (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022090819974
https://urn.fi/URN:NBN:fi:amk-2022090819974
Tiivistelmä
The purpose of the study was to analyse an effectiveness of digital promotion tools used by marketplaces, especially Ozon. The motivation for this thesis was an active development of online sales in the global market in the previous years. However, promotion is still crucial for online stores to move to a new level of confidence among both buyers and sellers and become more widespread. The study problems directly relate to the study motivation.
The main goals were to study online marketplaces as an object of promotion, identify the basic tools for promoting online marketplaces, conduct a competitive analysis of promotion tools in the market and evaluate the effectiveness of Ozon promoting.
The research methods of the study are based on business literature, latest news, statistics published on reliable sources, and the results of the author’s survey.
This thesis achieved all the defined targets which are presented those in the Conclusion part.
The main goals were to study online marketplaces as an object of promotion, identify the basic tools for promoting online marketplaces, conduct a competitive analysis of promotion tools in the market and evaluate the effectiveness of Ozon promoting.
The research methods of the study are based on business literature, latest news, statistics published on reliable sources, and the results of the author’s survey.
This thesis achieved all the defined targets which are presented those in the Conclusion part.