Iin Siltojen liiketoiminnan kehittäminen
Korhonen, Emmi; Rapo, Suvi; Valtonen, Sanni (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022091620229
https://urn.fi/URN:NBN:fi:amk-2022091620229
Tiivistelmä
Artikkeli Iin Siltojen strateginen liiketoimintamalli
This article is about business strategy. Strategy plan is one of the most important thing businesses to have. Mandator for the thesis is a camping company called Iin Sillat. Iin Sillat have different accommodation choices for example apartments, gottages and camping site. Iin Sillat is small company in Ii that is locaded cirka 30 kilometres to the North from Oulu. The mission of this article is to make modern business strategy for Iin sillat. The goal of this article is Iin Sillat to have profitable business model for the future.
Methods used in this study are forethought, interview, brainstorming session and benchmarking. First thing to do were researching megatrends and wild cards of Tourism. Next step was to make a present state analysis to Iin Sillat. With the knowledge about megatrends and wild cards it was possible to make three different scenarios for the business. Scenarios were analyzed with method called ACTVOD- future table. One best suitable scenario for the company was chosen with this analysis. Based on the best scenario, a strategy plan was created for the company.
The results of the work are strategy steps for the Iin Sillat company. There are also new values created for the business as well new vision and mission for the company. There is also a new business model canvas made passed on the new strategy. Artikkeli Iin Siltojen asiakaskokemuksen kehittäminen
The mandator for this thesis is Iin Sillat. Iin Sillat offers accommodation services. This article is about customer experience. Customers are important for the company because without them, there is no business. The task of this article is to give tools to improve customer experience. The goal of this article is to develop business more customer friendly.
Methods that are used in this article are brainstorming, benchmarking, service design and interview. Brainstorming was used to make service blueprint and customer personas. Benchmarking and Service design was used to create service blueprint. Interview was used to get information from the mandatory.
Results of this article are service blueprint for the future strategy, two new customer personas and inquiry about customer experience. Service blueprint helps to understand customer journey and to see what needs to be change. Customer personas helps to understand what customer target group are looking for and customer personas make it easier to aim marketing for these customer target groups. The inquiry about customer experience was made for the company to use. The company can send the inquiry for the customers after visiting and get important results about customers visit. Artikkeli Iin Siltojen digitaalinen markkinointi
Social media is very important tool for the businesses because almost everyone uses it. When social media is used properly, it can help business to grow and get more paying customers. Mandator for thesis is Iin Sillat company. Company offers various accommodation options such as apartments, cottages, and a camping site. The aim for this article was to develop digital marketing for the Iin Sillat company and to introduce digital marketing tactics they can use without hired marketing company.
The article was carried out through case study because the aim was to develop digital marketing. The research material was collected through open interviews and benchmarking. The study began with interviewing the mandator to get to know the basics about the company. Based on the information obtained from the interview, it was easy to start developing digital marketing. In article, digital marketing is divided into five different parts which are the company’s own website, content marketing, Search engine marketing or online advertising, customer marketing such as email marketing and social media marketing.
The results show that Iin Sillat doesn’t use social media platforms for marketing nor update their website. As a result of work, I have given different ideas, how to improve the website, how to use social media and search engines in digital marketing and presented the benefits of monitoring marketing. I have also made a year clock for social media marketing, which also has post suggestions for one month.
This article is about business strategy. Strategy plan is one of the most important thing businesses to have. Mandator for the thesis is a camping company called Iin Sillat. Iin Sillat have different accommodation choices for example apartments, gottages and camping site. Iin Sillat is small company in Ii that is locaded cirka 30 kilometres to the North from Oulu. The mission of this article is to make modern business strategy for Iin sillat. The goal of this article is Iin Sillat to have profitable business model for the future.
Methods used in this study are forethought, interview, brainstorming session and benchmarking. First thing to do were researching megatrends and wild cards of Tourism. Next step was to make a present state analysis to Iin Sillat. With the knowledge about megatrends and wild cards it was possible to make three different scenarios for the business. Scenarios were analyzed with method called ACTVOD- future table. One best suitable scenario for the company was chosen with this analysis. Based on the best scenario, a strategy plan was created for the company.
The results of the work are strategy steps for the Iin Sillat company. There are also new values created for the business as well new vision and mission for the company. There is also a new business model canvas made passed on the new strategy.
The mandator for this thesis is Iin Sillat. Iin Sillat offers accommodation services. This article is about customer experience. Customers are important for the company because without them, there is no business. The task of this article is to give tools to improve customer experience. The goal of this article is to develop business more customer friendly.
Methods that are used in this article are brainstorming, benchmarking, service design and interview. Brainstorming was used to make service blueprint and customer personas. Benchmarking and Service design was used to create service blueprint. Interview was used to get information from the mandatory.
Results of this article are service blueprint for the future strategy, two new customer personas and inquiry about customer experience. Service blueprint helps to understand customer journey and to see what needs to be change. Customer personas helps to understand what customer target group are looking for and customer personas make it easier to aim marketing for these customer target groups. The inquiry about customer experience was made for the company to use. The company can send the inquiry for the customers after visiting and get important results about customers visit.
Social media is very important tool for the businesses because almost everyone uses it. When social media is used properly, it can help business to grow and get more paying customers. Mandator for thesis is Iin Sillat company. Company offers various accommodation options such as apartments, cottages, and a camping site. The aim for this article was to develop digital marketing for the Iin Sillat company and to introduce digital marketing tactics they can use without hired marketing company.
The article was carried out through case study because the aim was to develop digital marketing. The research material was collected through open interviews and benchmarking. The study began with interviewing the mandator to get to know the basics about the company. Based on the information obtained from the interview, it was easy to start developing digital marketing. In article, digital marketing is divided into five different parts which are the company’s own website, content marketing, Search engine marketing or online advertising, customer marketing such as email marketing and social media marketing.
The results show that Iin Sillat doesn’t use social media platforms for marketing nor update their website. As a result of work, I have given different ideas, how to improve the website, how to use social media and search engines in digital marketing and presented the benefits of monitoring marketing. I have also made a year clock for social media marketing, which also has post suggestions for one month.