Digital Marketing Plan for Pho 17 OY
Bui, Chi (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112423856
https://urn.fi/URN:NBN:fi:amk-2022112423856
Tiivistelmä
This product-based thesis focuses on the research and create a digital marketing plan for Pho 17 OY. Pho 17 OY is a small company in restaurant industry, located in the capital region of Finland. The implementation of digital marketing activities is the most weaknesses of the company that has effects on developing and attracting new customers of the company. The main goals of this thesis is to create a practical digital marketing plan which helps the company increase their brand awareness and sales, retain current customers and attract new customers visiting the restaurant through different digital marketing channels like website, Facebook, and Instagram.
This thesis consists of a theoretical part and an empirical part. The theoretical part includes the definitions of digital marketing and digital marketing plan as well as the main components of digital marketing. The empirical part consists of the analysis of the company and competitors using the analysis tools SWOT and SOSTAC. This analysis shows the difficulties that the company is facing and the areas that they need to improve in the business operations. Moreover, based on this analysis, the author will present recommendations for the implementation of digital marketing activities for each digital marketing channels.
This project was done in about three months. The author used different research materials for creating the theoretical framework and providing some definitions in the empirical part. After that, the author developed a practical plan based on gathered research. Before finalizing the thesis, the digital marketing plan was presented to the CEO of the company to get some feedbacks and make corrections or changes.
This thesis consists of a theoretical part and an empirical part. The theoretical part includes the definitions of digital marketing and digital marketing plan as well as the main components of digital marketing. The empirical part consists of the analysis of the company and competitors using the analysis tools SWOT and SOSTAC. This analysis shows the difficulties that the company is facing and the areas that they need to improve in the business operations. Moreover, based on this analysis, the author will present recommendations for the implementation of digital marketing activities for each digital marketing channels.
This project was done in about three months. The author used different research materials for creating the theoretical framework and providing some definitions in the empirical part. After that, the author developed a practical plan based on gathered research. Before finalizing the thesis, the digital marketing plan was presented to the CEO of the company to get some feedbacks and make corrections or changes.