The Importance of Takeout Food Packaging
An, Tran Van (2022)
An, Tran Van
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022112824619
https://urn.fi/URN:NBN:fi:amk-2022112824619
Tiivistelmä
Food packaging is more than just an excellent package on a store aisle. It is an essential component of a successful new product introduction and acts as the point of contact between the restaurant and the consumer.
The packaging is a restaurant's initial point of contact with its customers. It is seen as an opportunity to transmit its message visually and plays an essential role across sectors. Packaging is seen as a differentiation technique, assisting consumers in distinguishing one product from another and deciding from a large selection of identical items. Customers are enticed by appealing packaging and are more likely to repurchase items from restaurants that employ it.
This thesis employs quantitative research, with 40 responses from a survey approach and a 5-point itemized rating scale ranging from (1) strongly disagree to (5) strongly agree. The goal is to demonstrate the significance of packaging in food restaurants and enhance packaging to attract more consumers.
The packaging is a restaurant's initial point of contact with its customers. It is seen as an opportunity to transmit its message visually and plays an essential role across sectors. Packaging is seen as a differentiation technique, assisting consumers in distinguishing one product from another and deciding from a large selection of identical items. Customers are enticed by appealing packaging and are more likely to repurchase items from restaurants that employ it.
This thesis employs quantitative research, with 40 responses from a survey approach and a 5-point itemized rating scale ranging from (1) strongly disagree to (5) strongly agree. The goal is to demonstrate the significance of packaging in food restaurants and enhance packaging to attract more consumers.