Deltabox Outdoor parcel lockers in Finland
Viljander, Pauliina (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022113025150
https://urn.fi/URN:NBN:fi:amk-2022113025150
Tiivistelmä
At the core of this Master thesis is the launch of Company X Oy’s Deltabox outdoor parcel locker as a part of strategic initiative. Company X Oy operates in Finland as a part of the international Company X Group. The company name Company X Oy and Company X Group and its subsidiaries, and the locker brand name Deltabox are pseudonyms to hide the real brand names.
This thesis introduces the target organization and explains why this strategic initiative was initiated. It shows the organizational structure of the Company X Group and tells the story of the organization from history to present. The literature review talks about strategy from the point of view of what is strategy and what can be misinterpreted of being strategy. The emphasis of the literature is in parcel locker placement and the last mile issue that is still truly relevant to all operators in the last mile logistics. The research approach and data collection are explained in the third chapter. This thesis has a separate chapter for experimental development that is a method for implementing strategy with a repetitive cycle of experimentations and learning from them.
The findings and conclusions are at the later part of the thesis. The findings rely on the literature review and an expert interview conducted as a part of the research done for this thesis. The findings also include secondary data from Company X Oy internal sources.
The key findings in this thesis are that general parcel lockers and stand-alone outdoor parcel lockers like the Deltabox have similar criteria for a successful placement strategy but there are significant differences as well. It is important to build an own placement strategy for stand-alone outdoor parcel lockers and not just mimic the placement strategies of existing operators to achieve the goals in blue ocean strategy thinking.
This thesis topic of outdoor parcel lockers is relevant now in 2022 as the increase of online shopping seems to keep its standing as a major retail channel even now after the peak of COVID-19 so far. Outdoor parcel lockers are safe to use with no touch required and usually placed outdoors to avoid unnecessary contacts. Stand-alone parcel lockers like Deltabox can play a leading role in solving the last mile issue in a more sustainable way. The Deltabox should be placed close to homes and sold to the end users as a climate friendly option for home deliveries and long-distance service points.
This thesis introduces the target organization and explains why this strategic initiative was initiated. It shows the organizational structure of the Company X Group and tells the story of the organization from history to present. The literature review talks about strategy from the point of view of what is strategy and what can be misinterpreted of being strategy. The emphasis of the literature is in parcel locker placement and the last mile issue that is still truly relevant to all operators in the last mile logistics. The research approach and data collection are explained in the third chapter. This thesis has a separate chapter for experimental development that is a method for implementing strategy with a repetitive cycle of experimentations and learning from them.
The findings and conclusions are at the later part of the thesis. The findings rely on the literature review and an expert interview conducted as a part of the research done for this thesis. The findings also include secondary data from Company X Oy internal sources.
The key findings in this thesis are that general parcel lockers and stand-alone outdoor parcel lockers like the Deltabox have similar criteria for a successful placement strategy but there are significant differences as well. It is important to build an own placement strategy for stand-alone outdoor parcel lockers and not just mimic the placement strategies of existing operators to achieve the goals in blue ocean strategy thinking.
This thesis topic of outdoor parcel lockers is relevant now in 2022 as the increase of online shopping seems to keep its standing as a major retail channel even now after the peak of COVID-19 so far. Outdoor parcel lockers are safe to use with no touch required and usually placed outdoors to avoid unnecessary contacts. Stand-alone parcel lockers like Deltabox can play a leading role in solving the last mile issue in a more sustainable way. The Deltabox should be placed close to homes and sold to the end users as a climate friendly option for home deliveries and long-distance service points.