Achieving product-market fit – A playbook for new startup founders
Sharma, Bikash Raj (2022)
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022113025158
https://urn.fi/URN:NBN:fi:amk-2022113025158
Tiivistelmä
The purpose of the thesis is to outline the important aspects of the product-market fit in early-stage startups that need to be taken into consideration when working on a startup as a first-time startup founder.
The key objective of the thesis project is to create a short easy-to-follow product-market fit playbook targeted to first-time startup founders. However, in the hindsight, it can be shared among product developers, product owners, product designers as well as other stakeholders in the product development cycle.
To conduct the research, different aspects of startups as well as product-market were studied: topics such as startups characteristics, volatility, product-development common practices, lean methodology, and different practices of preparing and measuring product-market fit are covered.
For the thesis project, the use of qualitative research design and exploratory study was used as they opened the door to understanding and exploring the product-market fit world. Several ways were taken to conduct exploratory research which included a literature review as well as an interview with expert. Interview with an expert was one of the data collection methodologies used for this thesis.
The outcome of this thesis was presented to the targeted audience and a few iterations were made based on their feedback. The final version of the product-market fit playbook consists of key terms and clear actionable approaches to prepare and measure product-market fit.
The key objective of the thesis project is to create a short easy-to-follow product-market fit playbook targeted to first-time startup founders. However, in the hindsight, it can be shared among product developers, product owners, product designers as well as other stakeholders in the product development cycle.
To conduct the research, different aspects of startups as well as product-market were studied: topics such as startups characteristics, volatility, product-development common practices, lean methodology, and different practices of preparing and measuring product-market fit are covered.
For the thesis project, the use of qualitative research design and exploratory study was used as they opened the door to understanding and exploring the product-market fit world. Several ways were taken to conduct exploratory research which included a literature review as well as an interview with expert. Interview with an expert was one of the data collection methodologies used for this thesis.
The outcome of this thesis was presented to the targeted audience and a few iterations were made based on their feedback. The final version of the product-market fit playbook consists of key terms and clear actionable approaches to prepare and measure product-market fit.