Consumer Behavior Towards Video Game Purchase: Marketing strategies that lead companies to higher profits
Huy, Trinh (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022113025247
https://urn.fi/URN:NBN:fi:amk-2022113025247
Tiivistelmä
The focus of this thesis is to conduct research on the video game industry to gain insight into how the industry works. The study focuses on how companies generate revenues and maximize the business to its full potential and grow from small to large, and even giant, businesses.
The research is based on inside the community interviews and secondary data.
These methods generate the most approachable data. It saves time and resources for a university student. Furthermore, it could provide acceptable data for the readers to gain an insight into how the industry operates.
This research aims to observe different approaches from different big-size companies to see how they can get their customers to pay for their products.
The research is based on inside the community interviews and secondary data.
These methods generate the most approachable data. It saves time and resources for a university student. Furthermore, it could provide acceptable data for the readers to gain an insight into how the industry operates.
This research aims to observe different approaches from different big-size companies to see how they can get their customers to pay for their products.