F.I.L.M. (Finances, Investments, Logistics, Marketing) : is it possible for auteur films to reach a world audience in the same way as commercial movies?

Abstract

The purpose of the study was to identify all challenges the auteur film face on its way to a large audience, and whether it is even possible for young producers and directors to reach the level of big studios and their commercial movies.

The work was conducted using qualitative and quantitative methods. The quantitative research data was gathered with the support of different sources, including books, magazines, studies, statistics, and websites, while the qualitative research comprised of an interview with a person working in auteur movies and has had experiences of fails and problems. By combining all results together, the information was compared and solutions leading to success were found.

From the numbers and experiences in the industry, it has become clear that many creators and producers of auteur films do not have the financial means or the stature in the market to compete with Hollywood studios for box office sales. However, there are a lot of solutions and examples of independent companies not only catching up with commercial films but also overtaking them in success. Research proved the importance of marketing strategies and processes in the development of a film, and how they have a big influence on people in the project, both those who invest in it and those who watch it. A detailed analysis of all the elements showed how advertising starts to work well before the shooting of the film and can help with choosing a script and then get it talked about by millions of people on the Internet.

The author recommends that producers of auteur cinema focus on advertising their projects and on the correct use of marketing strategies. Advertising campaigns do a great job of testing movies to attract more audience (publicity to the movie in a short time - trailers and captivating posters). Film marketing helps to entice as many people as possible and will sell the film long before its completion.