Using Instagram for restaurant marketing

Abstract

This is a research -based thesis and this study's objective is to examine the potential of Instagram for restaurant marketing. The impacts of Instagram marketing in the Helsinki restaurant industry are the focus of this research. This study looks at how restaurants utilize Instagram to promote business, including the pros and cons of the platform as well as the importance of using advertisements on the platform. This study aims to educate restaurant owners on the best practices for promoting their establishments on Instagram.

The primary focus of this study is to answer the research question, "How do restaurant businesses use Instagram to promote their business?" As possible answers to the question, methods from both theoretical and empirical work are given. Previous research has provided a comprehensive grasp of the principles of, social media marketing, Instagram marketing, and their implications.

The most important secondary sources consist of academic journals, theses, textbooks, e- books, articles, and Internet references. For data collecting, qualitative research was used. interviews had been conducted with eight participants. All members of the sample group live in Helsinki, Finland.

The results led to the discovery of insightful findings, which are shown through figures, and written explanations. To maximize Instagram marketing, businesses require a well-designed strategic plan, according to the findings. The report concludes with suggestions for restaurant nts for how to implement Instagram marketing into their marketing strategies.