Human experiences strategies
Evelyn, Silva (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121328385
https://urn.fi/URN:NBN:fi:amk-2022121328385
Tiivistelmä
With the outbreak of Covid-19, an overfall of emotions arose globally, not only in the public media but also in organizations, schools, and other institutions. People worldwide were concerned about the pandemic, fear, anxiety, and the entire lockdown situation. In digital channels, it was evident that new patterns started to emerge; since there, a calling for action of humanistic approaches from policymakers, business owners, and others is in demand.
The purpose of the thesis is to bring a humanistic view to the field of strategy. The human experiences strategies are relevant in today’s business due to the complexity of human beings’ responses to the constantly emerging trends; for that, organizations must adapt and respond promptly and proactively to the change of customers, employees, suppliers, and other groups. In addition, human experience theory brings qualitative insights, promoting non-financial metrics to supplement the quantitative traditional decision-making process.
Human experience research in the field of business management is relatively new. Although, there have been attempts at the theoretical framework in western theories, the lack of empirical evidence has led to finding more acceptance in non-western theories to understand the human experience in its pure form without prejudice. To understand this new field in HX, this research sets as a bottom line the experience economy, which includes CX, EX and UX as references, and helps the reader to analyze patterns and flaws, proper of human beings that later trigger the human experience (HX).
The outcome of this research is a qualitative insight of the HX strategies that can help organizations to navigate uncertainty and complexities from a humanistic perspective. Continuing with a qualitative overview, this study includes a brief overview of the financial impact when ignoring the HX in today’s organizations.
The purpose of the thesis is to bring a humanistic view to the field of strategy. The human experiences strategies are relevant in today’s business due to the complexity of human beings’ responses to the constantly emerging trends; for that, organizations must adapt and respond promptly and proactively to the change of customers, employees, suppliers, and other groups. In addition, human experience theory brings qualitative insights, promoting non-financial metrics to supplement the quantitative traditional decision-making process.
Human experience research in the field of business management is relatively new. Although, there have been attempts at the theoretical framework in western theories, the lack of empirical evidence has led to finding more acceptance in non-western theories to understand the human experience in its pure form without prejudice. To understand this new field in HX, this research sets as a bottom line the experience economy, which includes CX, EX and UX as references, and helps the reader to analyze patterns and flaws, proper of human beings that later trigger the human experience (HX).
The outcome of this research is a qualitative insight of the HX strategies that can help organizations to navigate uncertainty and complexities from a humanistic perspective. Continuing with a qualitative overview, this study includes a brief overview of the financial impact when ignoring the HX in today’s organizations.