Making local bakery business successful
Naqvi, Nazuk (2022)
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121530347
https://urn.fi/URN:NBN:fi:amk-2022121530347
Tiivistelmä
The purpose of this thesis is to research small scale local businesses, particular-ly bakery business, and based on the research, identify the possible changes in order to find out what possible solutions could be adjusted to make the business successful. Oulun Leipomokauppa.com OY is presented as the case company in this research work. With the help of this thesis, successful practices have been highlighted.
The thesis consists of theoretical discussion to understand the research topic under question. Latest books, scholarly articles and journals have been used to construct the theoretical part. Empirical study has been conducted to identify recommendations and problems in this thesis.
This thesis points out prominent as well as neglected elements such as lack of facilities and poor management skills. Perusal of this thesis augment the feasibil-ity of succeeding a local bakery business.
The research method is qualitative and consists of questions for interview con-duction. The questions comprise of literature review and interviews conducted inside the case company, so that the current ongoing strategies in the case company are analysed to draw conclusions for failure factors, as well as create new success factors in the company. Based on the research the researcher suggests that the case company should focus on their USP, marketing strate-gies and employee culture inside the company.
The thesis consists of theoretical discussion to understand the research topic under question. Latest books, scholarly articles and journals have been used to construct the theoretical part. Empirical study has been conducted to identify recommendations and problems in this thesis.
This thesis points out prominent as well as neglected elements such as lack of facilities and poor management skills. Perusal of this thesis augment the feasibil-ity of succeeding a local bakery business.
The research method is qualitative and consists of questions for interview con-duction. The questions comprise of literature review and interviews conducted inside the case company, so that the current ongoing strategies in the case company are analysed to draw conclusions for failure factors, as well as create new success factors in the company. Based on the research the researcher suggests that the case company should focus on their USP, marketing strate-gies and employee culture inside the company.