The effect of sustainable cosmetic packaging on the environment
Nguyen, Vi (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202301121228
https://urn.fi/URN:NBN:fi:amk-202301121228
Tiivistelmä
The purpose of this study was to identify and understand people's awareness of sustainable cosmetic packaging and the environmental impact of using plastic packaging. Second, the author wants to discuss the trend of sustainable packaging in the marketing of cosmetics.
The literature review was based on secondary data such as articles, e-books, and printed books. Meanwhile, the fundamental concepts of packaging, packaging materials, consumer attraction and behavior, and marketing in general were covered.
Primary data, collected by the author using an online survey, was used in the study. Quantitative research methodology was utilized in this study. The survey, consisting of 14 questions, was distributed through social media channels and received 63 responses. The questions concern topics such as the respondents’ perceptions, awareness, and buying behavior.
The study's result revealed the impact of packaging on consumer purchasing behavior. By examination of consumer perception, the author concluded that packaging is quite an important factor for respondents when they are considering whether or not a product is sustainable. Besides, sustainable packaging material, in addition to quality and eco-label or certificates, also plays an important role in decision-making and consumer attention. Other environmental issues associated with product packaging and sustainable cosmetics packaging were also discussed.
The literature review was based on secondary data such as articles, e-books, and printed books. Meanwhile, the fundamental concepts of packaging, packaging materials, consumer attraction and behavior, and marketing in general were covered.
Primary data, collected by the author using an online survey, was used in the study. Quantitative research methodology was utilized in this study. The survey, consisting of 14 questions, was distributed through social media channels and received 63 responses. The questions concern topics such as the respondents’ perceptions, awareness, and buying behavior.
The study's result revealed the impact of packaging on consumer purchasing behavior. By examination of consumer perception, the author concluded that packaging is quite an important factor for respondents when they are considering whether or not a product is sustainable. Besides, sustainable packaging material, in addition to quality and eco-label or certificates, also plays an important role in decision-making and consumer attention. Other environmental issues associated with product packaging and sustainable cosmetics packaging were also discussed.