How do a newly established Finnish international trading company build a stable long-term relationship with customers
Xu, Minwen (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202301161353
https://urn.fi/URN:NBN:fi:amk-202301161353
Tiivistelmä
This thesis is based the research of the internal and the external elements of a newly established Finnish international trading company Foisonia food Oy which related to its daily operation, such as procurement, supply chain management, external communication and internal communication. The goal is to understand how these factors contribute to Foisonia food Oy’s competitive advantage in customers service and relationship.
The object of this final project was to find out key elements for Foisonia food Oy to get a success in its industry by building a stable long-term relationship with customers. This thesis was executed based on qualitative research method by conducting interviews with managing director of Foisonia food Oy, to create deep understanding of its business operation and business strategy.
The theoretical part is based on its supply chain activities and business operations, the concepts consist of procurement, logistics, internal communication and external communication. Furthermore, the research includes the content of existing competitors of the same industry in the current market. And through SWOT analysis with current information, described the strengths and weaknesses, opportunities and threats of Foisonia food Oy in the present market situation.
The results of this thesis show the keys factors that contribute value to Foisonia food Oy from conducting procurement, logistics and corporation communications. The findings have been presented in the conclusion part.
The object of this final project was to find out key elements for Foisonia food Oy to get a success in its industry by building a stable long-term relationship with customers. This thesis was executed based on qualitative research method by conducting interviews with managing director of Foisonia food Oy, to create deep understanding of its business operation and business strategy.
The theoretical part is based on its supply chain activities and business operations, the concepts consist of procurement, logistics, internal communication and external communication. Furthermore, the research includes the content of existing competitors of the same industry in the current market. And through SWOT analysis with current information, described the strengths and weaknesses, opportunities and threats of Foisonia food Oy in the present market situation.
The results of this thesis show the keys factors that contribute value to Foisonia food Oy from conducting procurement, logistics and corporation communications. The findings have been presented in the conclusion part.