Consumer impressions in Finland towards renewable fuels for private motoring
Järvinen, Miko (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202304054770
https://urn.fi/URN:NBN:fi:amk-202304054770
Tiivistelmä
This research aimed to explore how Finnish consumers perceive, evaluate, and act on renewable fuels. Renewable fuels are an alternative to fossil fuels that can reduce greenhouse gas emissions and enhance energy security.
The theoretical framework provided an overview of renewable fuels' scientific and technical aspects and reviewed relevant literature on customer perception theory and cognitive biases.
The research on consumer impressions used a mixed methods approach to gain an understanding of consumer perception. The results showed that consumers have positive attitudes toward renewable fuels but face some barriers, such as limited availability, higher price, and lack of information. The thesis also identified factors influencing consumer intention to use renewable fuels, such as environmental awareness, social norms, and perceived benefits.
The thesis offered insights for policymakers, fuel producers, and retailers to increase consumer acceptance and adoption of renewable fuels in Finland. It also suggested a customer segmentation model to tailor messages and incentives to different customer groups.
The theoretical framework provided an overview of renewable fuels' scientific and technical aspects and reviewed relevant literature on customer perception theory and cognitive biases.
The research on consumer impressions used a mixed methods approach to gain an understanding of consumer perception. The results showed that consumers have positive attitudes toward renewable fuels but face some barriers, such as limited availability, higher price, and lack of information. The thesis also identified factors influencing consumer intention to use renewable fuels, such as environmental awareness, social norms, and perceived benefits.
The thesis offered insights for policymakers, fuel producers, and retailers to increase consumer acceptance and adoption of renewable fuels in Finland. It also suggested a customer segmentation model to tailor messages and incentives to different customer groups.