The impact of COVID-19 on football in Finland : analysing the effects on business operations and finances
Palmio, Kasper (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202304276734
https://urn.fi/URN:NBN:fi:amk-202304276734
Tiivistelmä
The COVID-19 pandemic has had significant effects on the business of football in Finland, particularly in terms of revenue streams. The study explores how the pandemic has impacted various revenue streams such as broadcasting rights, sponsorship deals, ticket sales, merchandising, player transfers, prize money, expenses, infrastructure, and ownership models. The study also examines how these revenue streams have affected the financial competitiveness of Finnish football clubs.
To gain a deeper understanding of the effects of the pandemic, the study includes case studies of three Finnish football clubs: IF Gnistan, Honka, and HJK. These case studies investigate how these clubs have adapted to the pandemic, including their revenue streams, cost-saving measures, and new business opportunities.
The study also explores the impact of the pandemic on players, training, contracts, and strategies to attract supporters to the stadium. The study investigates the role of supporters in Finnish football and strategies that clubs have implemented to attract them back to the stadium. The study also examines the impact of the pandemic on homegrown players and the overall social impact of the pandemic on Finnish football.
The research concludes with a discussion of changes in operations, finances, human resource management, homegrown players, social impact, and future implications including fan behaviour, balance of power, and adoption of new technologies. The study highlights the need for Finnish football clubs to diversify their income streams and update their prize money system to improve financial competitiveness.
Overall, this thesis employs a case study methodology to examine the effects of the COVID-19 pandemic on the business of football in Finland, including case studies of three Finnish football clubs. The research sheds light on the challenges faced by Finnish football clubs during the pandemic and offers insights and recommendations for improving the financial competitiveness of these clubs in the future.
To gain a deeper understanding of the effects of the pandemic, the study includes case studies of three Finnish football clubs: IF Gnistan, Honka, and HJK. These case studies investigate how these clubs have adapted to the pandemic, including their revenue streams, cost-saving measures, and new business opportunities.
The study also explores the impact of the pandemic on players, training, contracts, and strategies to attract supporters to the stadium. The study investigates the role of supporters in Finnish football and strategies that clubs have implemented to attract them back to the stadium. The study also examines the impact of the pandemic on homegrown players and the overall social impact of the pandemic on Finnish football.
The research concludes with a discussion of changes in operations, finances, human resource management, homegrown players, social impact, and future implications including fan behaviour, balance of power, and adoption of new technologies. The study highlights the need for Finnish football clubs to diversify their income streams and update their prize money system to improve financial competitiveness.
Overall, this thesis employs a case study methodology to examine the effects of the COVID-19 pandemic on the business of football in Finland, including case studies of three Finnish football clubs. The research sheds light on the challenges faced by Finnish football clubs during the pandemic and offers insights and recommendations for improving the financial competitiveness of these clubs in the future.