Digitalization and strategic choices of Finnish Retail Giants During COVID-19 Pandemic
Ali, Arin (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023051711469
https://urn.fi/URN:NBN:fi:amk-2023051711469
Tiivistelmä
This research paper examines the digitalization strategies and choices of three major Finnish retail companies, Verkkokauppa, Kesko, and Tokmanni, before and during the COVID-19 pandemic. The study analyzes the strategic changes and the impact of digitalization efforts on company performance by using document analysis of annual reports, financial reports, quarterly reports, and sustainability reports from 2019 to 2021.
The research provides valuable insight into the impact of economic downturns and other crises in the industry, which can be used for future forecasting and risk management. The study highlights the companies' focus on sustainability, customer service, and efficient fulfillment, and examines the impact of the pandemic on digitalization strategy and company performance. Despite the limitations, the results of this study can provide valuable insights into the digitalization strategies of major Finnish retail companies and their performance during the pandemic. The companies implemented different digitalization strategies most relevant to their industry. The study concludes that all three companies saw significant increases in online sales and revenue, with positive results from their digitalization efforts.
The research provides valuable insight into the impact of economic downturns and other crises in the industry, which can be used for future forecasting and risk management. The study highlights the companies' focus on sustainability, customer service, and efficient fulfillment, and examines the impact of the pandemic on digitalization strategy and company performance. Despite the limitations, the results of this study can provide valuable insights into the digitalization strategies of major Finnish retail companies and their performance during the pandemic. The companies implemented different digitalization strategies most relevant to their industry. The study concludes that all three companies saw significant increases in online sales and revenue, with positive results from their digitalization efforts.