Applications of Generative AI in Business

Abstract

This thesis aims to give the reader an insight into generative artificial intelligence, and its’ uses in business applications. From chatbots to targeted marketing, AI is an exceedingly potent tool in aiding business operations from small businesses to large corporations alike. In addition to figuring out the uses of generative AI, the thesis aims to find the benefits and risks of applying generative AI into daily business operations. The commissioner of this thesis, Valossa is an artificial intelligence developer based in Finland. The Valossa creative video AI has uses in facial recognition, and automation for production companies, like automatic highlight and accessibility features. The focus of the thesis is to explore these applications and to create and innovate new use cases for their creative AI, with an emphasis on commercializable applications