The potential of the Turkish market for Russian enterprises
Fedorova, Evgeniia (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023052514048
https://urn.fi/URN:NBN:fi:amk-2023052514048
Tiivistelmä
This thesis analyzed the potential of the Turkish market for Russian enterprises with the support of the Agency of Foreign Trade Technologies to develop and implement innovations in the activities of the case company. The research of exports from Russia to Turkey is an urgent topic because of the current economic situation in the Russian Federation, as the success of trade between Russia and Turkey has great importance for the economic development and prosperity of both countries.
Theoretical methods and tools for analyzing the potential of the Turkish market for Russian companies were identified and studied, including the concepts of the export process, its role in international trade, nuances and possible problems in the export of products. In the practical research, the most relevant analysis tool was chosen as a qualitative method of study, which included conducting a marketing analysis of the Turkish market according to HS codes. Tariff barriers and necessary certification were determined, and interviews were conducted with representatives of Turkish companies.
Based on the results of the study, recommendations were identified for the introduction of innovations in the company's activities to support Russian enterprises to enter the Turkish market, which in the future should increase the image of the case company, and consequently increase the share of exports of Russian products to the Turkish market.
Theoretical methods and tools for analyzing the potential of the Turkish market for Russian companies were identified and studied, including the concepts of the export process, its role in international trade, nuances and possible problems in the export of products. In the practical research, the most relevant analysis tool was chosen as a qualitative method of study, which included conducting a marketing analysis of the Turkish market according to HS codes. Tariff barriers and necessary certification were determined, and interviews were conducted with representatives of Turkish companies.
Based on the results of the study, recommendations were identified for the introduction of innovations in the company's activities to support Russian enterprises to enter the Turkish market, which in the future should increase the image of the case company, and consequently increase the share of exports of Russian products to the Turkish market.