Customer acquisition plan for a small-size entrepreneur
Puotiniemi, Tiia (2014)
Puotiniemi, Tiia
Kajaanin ammattikorkeakoulu
2014
Creative Commons Attribution-NonCommercial 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014082213549
https://urn.fi/URN:NBN:fi:amk-2014082213549
Tiivistelmä
The aim of this thesis was to draw a customer acquisition plan and improve the marketing planning in the company. Therefore, the final result was the market research summary. Development of the marketing strategy planning was based on internal and external situation analyses.
This thesis is concentrated on a small-size operator’s business and therefore the internet marketing was brought up with its profitable benefits and advantages. The thesis was written as an auxiliary guide to build up a customer acquisition plan, especially aimed to an entrepreneur who starting a new business and about to make challenging marketing decisions.
The research showed that the internet marketing is a cost-effective marketing communication channel that provides solid and low cost results for company on their marketing efforts. Furthermore, the internet marketing was found to be moderate attractive and a modern way of customer acquisition.
In conclusion, the final marketing plan forwards many new suggestions for business and it can be useful for any other entrepreneur who wants to enhance marketing strategies or acquire more customers from domestic or international markets.
This thesis is concentrated on a small-size operator’s business and therefore the internet marketing was brought up with its profitable benefits and advantages. The thesis was written as an auxiliary guide to build up a customer acquisition plan, especially aimed to an entrepreneur who starting a new business and about to make challenging marketing decisions.
The research showed that the internet marketing is a cost-effective marketing communication channel that provides solid and low cost results for company on their marketing efforts. Furthermore, the internet marketing was found to be moderate attractive and a modern way of customer acquisition.
In conclusion, the final marketing plan forwards many new suggestions for business and it can be useful for any other entrepreneur who wants to enhance marketing strategies or acquire more customers from domestic or international markets.